Walong

Hup Seng Perusahaan Makanan Sdn. Bhd, established in 1958, is a household name for quality biscuit manufacturing. Today, we are one of Malaysia's leading biscuit manufacturers and have accumulated many outstanding achievements. Our name, Hup Seng, refers to the spirit of cooperation that is behind our reputation. Together, we create biscuits that are popular worldwide for their exceptional quality.

Quality Assurance

We are constantly upgrading our products, and have been honored with numerous international certifications, including the ISO 9001:2000 and the HACCP Certification.

Global Popularity

With an international market coverage that spans Asia, Africa, Oceania, Europe, and North America, Hup Seng's products have captured the hearts of consumers young and old, in many corners of the world. Going forward, Hup Seng will continue to grow, improve and reach new peaks of excellence.

Flavor Varieties

Hup Seng carries a variety of classic flavors, including sugar, cream, chocolate, peanut butter, and cheese crackers. We also have oat-based cookies in chocolate and hazelnut flavors for customers seeking a healthier alternative to our classic wheat-based crackers.

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